By R. Lee Poole
As I sit here, waiting for the Melatonin to start working, I have been reflecting on the last couple days. Retail is headed into the holiday season and it's supposed to be an exciting time for people to get their loved ones gifts and celebrate. Like everything else this year, it's going to be a weird one.
We're not opening on Thanksgiving night for midnight madness. I've been against opening so overfed, cranky people can fight over sale items since the onset. I just didn't think it would take a pandemic to shut it down. I figured folks getting trampled for bargain televisions would have done the trick. I underestimated the hunger for year-end profits. Tis the season to get back in the black ink and all that stuff.
This season promises to be one unlike any I've seen in the 16 holiday seasons I've worked at the mall. COVID-19 has taken most of the fun out of everything; including shopping. When we reopened in June, most of our customers were okay with complying with the requirements for masks and physical distancing. Lately, I've noticed people are starting to get lazy about protecting themselves and those around them. It started during the back-to-school season and has gotten worse as time goes by. Having a person at the door helped a great deal, but with both doors open, metering accurately is next to impossible. That kid keeping count also reminded people coming in to keep their masks on.
After six months of masking up before going into a business, it should be routine. No such luck. People come in from the food court, masks down and stuffing their faces like it's a normal day. I see masks down around their chins, uncovered noses like it's a normal day and there's nothing to be worried about. When we see them, we politely ask them to pull their masks up and help keep us all safer. Most of the time they get it and comply. Other times, we're met with indignation and contempt. It's like they're over the whole thing.
“It's hard to breathe with this mask on,” a woman told me as she dropped her stuff on my counter to cash out. Could it be the rhinestones all over it blocking the airway? I wonder. It really cracks me up when people complain about having to mask up in an enclosed space where physical distancing can be a challenge. “It's sooooo uncomfortable,” is another one that's getting threadbare with me. I've taken to telling them it's not as bad as a ventilator. “I'm asthmatic and wear a mask for nine hours a day,” I tell them. “If I can do it, you should be able to last twenty minutes in a store.” The complaining usually stops after that.
I see folks trying to get through their business while seemingly weighed down by a small piece of fabric. It makes my think about how today's citizens would have fared during a crisis like World War II or the Great Depression. I can't imagine how the instant gratification generation would cope with resource rationing. The mention of a possible second quarantine last week had people hoarding paper products again. Are they making forts out of toilet tissue and paper towels? Will two-ply stop the 'rona?
Time marches on...
So, it's December now. A couple days before Christmas, and the weight has gotten a little bit heavier on us all I think. Making a merry season while people are getting sick and dying doesn't really seem like the thing to do, does it? Then again, maybe a distraction is what we need from all of the mess of politics, sickness and other misery going on around us.
I managed to get my shopping done last week and the wrapping done today. Now all I'm just waiting for the holiday spirit to kick in. It usually does a day or two before Christmas. I've a feeling it will take until Christmas Eve for my inner elf to finally wake up and have his 12 cups of coffee to finally get working.
Regardless of when it happens, I hope you have to best season possible. Keep smiling and looking to a better tomorrow.